Second half of 2009, the development of Shenzhen, just like a roller coaster ① notebook industry, straight from the top of the abyss, some of the media and even asserts that “cottage this ② dead.” Where is the Way, which is troubled by the problems of each in the trade, this article tries to specific examples and data to explain the relative Shenzhen notebook industry, competitive advantage, revealing industry trends.

    Domestic brand notebook and laptop, Shenzhen, the difference is rooted in the different manufacturing industry chain, it is to understand the basis of their competitiveness. On top of that, the formation of a different product market positioning, determine the difference between marketing, determine the marketing costs.

1: Manufacturing industry chain decided to make the cost of

    In traditional notebook sector, through the notebook motherboard manufacturing and control of mold design, the Taiwan Department of Plant and effectively prevented the entry of mainland companies. In the real advent of low-power chip (VIA Delicate, Intel Atom), very little heat because the chip itself, Powerise Cheng, Canon Xin (brand books) and other motherboard heat Shenzhen, tackled the problem, to create a mature access to the Internet this board, the same time, continuous improvement, the Superman and other Shenzhen mold has developed sophisticated online this mold, the Internet with the conditions of Shenzhen.

    Current brand manufacturing enterprises, most enterprises from Taiwan OEM, such as the Shenzhou most products from Quanta, and Shuo foundry. In the Yangtze River Delta, Kunshan, Suzhou, Songjiang, etc., to foundry business as the core, over computer-related accessories, products packaged by the OEM business to the brands, formed a company controlled by the Taiwanese OEM notebook manufacturing industry chain, that is, The so-called vertically integrated industry chain. In this large-scale production, the maximum reduced cost, while ensuring quality, this is the so-called “Taiwan OEM” mode.

    Since Quanta, and the relative lack of master data, and this paper Foxconn OEM 900 (901) to do analysis, the model of domestic second and third line brands ③ and Shenzhen, some enterprises are sold, so a typical representative. ④ from the cost point of view, its manufacturing costs and the Shenzhou series of elegant small roughly equal, in Foxconn’s offer, the price of the OEM models between 1450-1480, according to the amount of different, slightly different prices, the same period, Shenzhen Factory OEM price between 1350-1400.

       To facilitate the presentation, we can simply put the material of two types of notebook ⑤, first for the five main parts, including CPU, motherboard, hard drives, memory, display screen, which determines the main performance notebook. The second category of other accessories, these items had little effect on the notebook, but instead to influence the user experience.

       In the first class of five main parts, the 900 model is concerned, CPU with N270, Fujitsu hard drive, memory crystal star, display group record, and Shenzhen enterprises to adopt, whether quality or price, basically no difference. Motherboard Foxconn were manufacturing and manufacturing in Shenzhen, because the key is very close to the cost of IC materials, quality and price are the same. It costs about five pieces of 1,000 yuan, accounting for 70% of the total cost laptop around.

       Parts of the second class, including: shell material (including mold) charges, battery, camera, keyboard, fan, shaft, touch pad, plus a number of accessories, power adapter, packaging, etc., in addition to labor costs. Because these parts basically localized in Shenzhen, Shenzhen price is relatively cheap.

    From the above analysis, we can draw some conclusions, first of all affect the quality and performance as the five pieces in all from the same large manufacturers, Shenzhen notebook with second-tier brands, product performance and quality, basically no difference . But unfortunately, most consumers do not understand this situation, the plight of the largest, still lies in the lack of consumer confidence, is the “lack of training of ⑥”. Brand enterprises defamation, misleading the media, past history image, both on the Shenzhen notebook consumers lack confidence in how to establish a brand image in Shenzhen, rebuild consumer confidence, Shenzhen notebook companies must carefully consider.

    Second, the manufacturing costs, lower business costs in Shenzhen, Shenzhen, mainly due to minor parts localization. Since purchasing the brand size enterprises, in five cases, they have a comparative advantage. In the secondary parts, the Shenzhen company has a cost advantage, especially in the molds.

2: different costs of product marketing, product positioning decision

    The above calculation, only the manufacturing cost, the price of the actual channel, the price of the Shenzhen factory about 1450-1500, while the price of the Shenzhou small compared to 1800-1850. Shenzhen enterprise channels increased production costs than the price of just 100 yuan, while the Shenzhou has increased 400 yuan, it is because the product costs more than manufacturing costs, marketing costs also included. Product marketing costs, including product advertising costs and channel costs.

       2010, Shenzhou investment in CCTV has reached 127 million tender, Wu Haijun claimed that the CCTV will reach 200 million yuan of total investment giant, according to its estimated 2.5 million computers (including notebooks and desktops) in sales terms, each computer “contribution” to the CCTV 80. This just is a part of their advertising investment.

    So in the end little advertising can not even advertise, this way we can more effectively reduce costs, this is the crux of the issue. The course of development from the observation of the mobile phone industry in Shenzhen, Shenzhen, most SMEs have never advertised, but was in the low-end mobile phones in Shenzhen area of scenery is fine, and this gives us a profound revelation.

    In short, the role of advertising is that consumers understand the product, which is the industry so-called “pull”, that is driving consumers to buy. Shenzhen notebook sales, relying on the channel business, “thrust” through them to introduce the product to the consumer, as long as the channel, retailers profitable, they will spare no effort to promote.

    Management told us that marketing to determine the positioning of the product. Brand enterprises, market their products in high-end, more attention is the brand and image, and this must be through advertising in this form. The notebook industry in Shenzhen, the products targeted at the low end, affect the low-end consumers to buy the primary factor is the price, only more effectively reduce costs, to win the support of low-end consumers.

3: Change coming, and the plight of Intel and the brand’s market

       In the PC industry over the past 20 years development, has been technology-oriented, mainly in the continuous improvement of CPU performance and promote continuous development of the industry. Tireless performance thanks to Intel chips increase, to date, even the most low-end Intel chips, have been able to meet the needs of most consumers, notebook industry conversion from durable goods to consumer goods, from technology-oriented to market-oriented transformation , the emergence of netbooks, a market-oriented a classic example.

       However, all along, Intel has a prohibition: the prohibition of Atom chips use 10. Inch above models. Intel from their own interests and do everything possible to promote its high-profit brands of chips, low-profit limited Ling chip shipments moving against the market and consumer demand, which is Intel’s market difficulties. Brand enterprises, the same difficulties exist, the current impact of the Internet this is the traditional notebook profits. Intel and brands together, the large size of the market demand for netbooks is artificially suppressed, the damage is the interests of consumers.

       The plight of our competitors is our breakthrough of the road, about 2 years in the future within the industry, large-size notebook Shenzhen Internet this will have a strong competitive advantage, a step by step occupied by low-end market, in the process, Shenzhen notebook manufacturing industry chain will become more perfect and competitiveness is improved, the industry’s low-end and brand of full-face confrontations.

       In the more distant future, everything is full of variables, but the only sure is that the competitiveness of the Shenzhen notebook industry more and more powerful, and eventually place the entire notebook industry.

The Eken M001 is a 7 inch touchscreen tablet running Google Android 1.6. An Android tablet that doesn’t ship with access to the 50,000 apps in the Android Market might not seem all that exciting. But it’s hard to argue with the price tag — It runs about $100 in China, and distributors can pick it up for as little as $80 per unit if they order 100 or more tablets.

Eken is a Chinese device maker, and it’s unlikely that you’ll see this tablet sold under the Eken name outside of China. But Haleron has already started marketing the tablet as the Haleron iLet Mini HAL, and plans to sell it internationally for between $179 and $229.

I’ve expressed some doubts about Haleron in the past, since I have yet to hear of anyone successfully ordering a product from the company and nobody has responded to my requests for information. But a source in Taiwan tells me it’s not unusual for companies like Haleron to act as middlemen and market and sell devices manufactured in China without first placing orders with the OEM — only placing the orders when it becomes clear that there’s demand. So it’s possible that Haleron will make good on its offer to deliver this tablet, it just hasn’t stocked up on units yet.

Anyway, the folks at Shanzai.com got a sample unit of the Eken M001 and has posted a video review, which you can check out after the break. The tablet has a 7 inch, 800 x 480 pixel display, a 600MHz ARM-based CPU, 2GB of storage, and an SDHC card slot for expasion. The tablet has 802.11b/g WiFi, and a navigation dial next to the power button.

There’s an accelerometer which allows the screen to auto-rotate between landscape and portrait mode. the touchscreen appears to be capacitive, as the reviewer keeps poking at the screen with a fingertip rather than a stylus or fingernail.

While you don’t have access to the Android Market with the Eken M001, it does ship with a web browser, a handful of games, and an app for watching videos from Chinese online video site tudou.

The Samsung NB30 may have all the usual netbook specs including a 10.1 inch, 1024 x 600 pixel display, 1.66GHz Intel Atom N450 processor, 1GB of RAM, 250GB hard drive, and Windows 7 Starter Edition. But this netbook has a few features that make it a bit more durable than a typical netbook, including a free fall sensor that helps protect the hard drive in the event of a fall. The case also features a scratch-resistant design, and the keyboard is spill-resistant.

Samsung sent me a demo unit to review for a few weeks, and you can check out my unboxing and first look video after the break. (Sorry about the poor video quality, the sun was shining so brightly that I had a hard time seeing the LCD on the camera and didn’t notice the window shade cord in front of the camera).

At first glance, the keyboard looks virtually identical to the one of the Samsung N210 I reviewed recently. While it features decent sized keys, I have to say, I found typing on that netbook to be slightly less comfortable than on other 10 inch netbooks — although that’s probably a matter of taste.

I do really like the overall design of the Samsung NB30 though, which manages to come across as both semi-rugged, and still rather attractive

Acer is reportedly preparing to launch a new 10.1 inch netbook that chucks the Intel Atom chipset for an AMD chip. Macles reports that the Acer Aspire One 521 will have a 1.2GHz AMD V105 single core processor.

The V105 is part of AMD’s Nile lineup, and it has 512KB of L2 cache, support for DDR3 memory, and a total power draw of 9 watts, which makes it pretty efficient for an AMD chip. What we won’t know until someone gets a chance to run some benchmarks is how the AMD V105 compares to an Intel Atom chip when it comes to performance.

The Aspire One 521 will also reportedly have ATI Mobility Radeon HD 4225 graphics and the AMD M880G chipset. As you can probably guess from the fact that the graphics processor has HD in the name, the netbook should be capable of HD video playback and it even has an HDMI output. I wouldn’t expect NVIDIA ION-quality 3D graphics performance here, but it seems like 720p and maybe even 1080p HD video support should be on the table.

According to Macles, the netbook will have optional Bluetooth 3 support and a compact charger with changeable plus. The battery is supposed to be good for up to 7 hours.

No word on a launch date or price. You can find more pictures at Macles, which has a pretty good track record of digging up news on unannounced Acer laptops.

This wouldn’t be Acer’s first foray into producing an ultraportable lapotp with an AMD processor. The company has been offering the Acer Ferrari One with an 11.6 inch display and an AMD Athlon 64 X2 dual core processor since December

Almost every netbook that ships with Windows 7 comes with the crippled Windows 7 Starter Edition. Users can’t use Aero Glass desktop effects or even change the desktop background. Windows 7 Starter doesn’t include Windows Media Center or support for multiple monitors. Wikipedia has a good breakdown of all the Windows 7 features you’re missing if you get a netbook with Windows 7 Starter.

The reason most netbooks ship with Windows 7 Starter is simple: It’s cheaper than other versions of the operating system and helps PC vendors keep prices low. Since the whole point of a netbook is that it’s a cheap, portable computer, price is kind of key.

But Microsoft does offer an upgrade path. Netbooks with Intel Atom processors are perfectly capable of running the higher priced versions of Windows 7. All you have to is pay for the “anytime upgrade.” Normally that means shelling out $79.99 to upgrade from Windows 7 Starter to Windows 7 Home Premium. But starting on April 4th Microsoft and participating retailers will be offering a promotion that lets you upgrade for $49.99.

The promotion ends on July 3rd in the US, but specifics will vary from place to place.

Microsoft is also dropping the price of upgrading from Windows 7 Home Premium to Windows 7 Professional from $89.99 to $79.99. But I don’t think that’s likely to affect netbook users as much as the first price drop. $50 really doesn’t seem like a lot of money to pay for an upgrade, even if you only spent about $50 on your netbook.

Of course, if all you want to do is change your desktop background, there are ways around Windows 7 Starter’s limitations. But if you need some of the other features that only come with higher end versions of the OS, you might want to snag an upgrade license in the next few weeks.

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In recent years, the domestic laptop batteries, cell phone batteries for civilian use of security issues has become increasingly subject to public attention. Burning batteries or even cause of the explosion, in addition to the quality of the product itself may be defective, consumers are also caused by inappropriate use of the battery or other dangerous burning an important factor. However, accusations of strong public opinion, under the cumbersome and time-consuming responsibility to investigate identified before, enterprises have to bear the products have been notified to recall and other losses, even in the face of financial compensation. 
     
To this end, the Shenzhen Inspection and Quarantine Bureau that export battery business, a clear responsibility to provide proper guidance to consumers to use the product and to reduce, avoid compensation disputes, so that precautionary measures. 

First, in product design, clearly the use of objects and design requirements, we must give full consideration to the possible misuse of consumers, abuse the sony pcga-bp71 battery,sony vgp-bpl2 battery case to maximize the battery itself and the battery protection system under conditions of use in a variety of security. It should also be complementary products such as battery chargers, etc. to identify the best offer based on product features matching charger. 

Second is the customer’s product design program requirements, sony vgp-bps3a battery,sony vgp-bps5 battery,we must analyze its foreseeable or potential security flaws, and actively communicate with customers and make reasonable changes. Signature of the contract itself should be referred to the safe harbor provisions of the quality of products arising from the responsibility and liability arising from misuse of consumers clearly.

Third, the sony vgp-bpl5a battery,sony vgp-bps2 battery should provide a detailed instruction manual, instructions should be written with the consumer in the country or global common words, the battery product features, allowing the use of the conditions illustrated, for possible misuse, abuse to be a warning to the matching the parameters are given clear requirements, make provisions for the period of product use to guide consumers to the battery to be taken for various types of risk measures.

Fourth, compared with the leading sony vgp-bps2a battery,sony vgp-bps3 battery technology, production enterprises, to be with their own technological advantages, and actively participate in the development of industry standards at home and abroad to promote their own product quality continues to increase.

Yesterday, China’s first domestic-oriented production and research innovation in the battery industry alliance formed by deep-set, this is the first in 28 provinces of Guangdong Department of Innovation Alliance production and research. Deputy Minister of Science and Technology, Guangdong Province, Cai-yan, said the Pearl River Delta region in the export of advanced battery production for more than half the country’s total exports, the establishment of the alliance will help to overcome the key IT skills in the field, promote the development of Guangdong battery industry. 

Union, 12 enterprises have 

Provincial and municipal-related R & D institutions 

According to the Alliance by Tsinghua University and other three units in the lead, the joint Hong Kong University of Science and Technology, Zhongshan University, South China University of Technology, Shenzhen University and other institutions as well as seven related co-sponsored by 16 leading enterprises, including an advanced battery anode and cathode materials , electrolyte, battery manufacturing, battery equipment, finished assembling the battery, battery power management, battery users, electric cars and battery recycling the whole industry chain system. Of these enterprises have 12 provincial and municipal batteries and energy storage materials, engineering centers and key laboratories in 2008 in order to lithium-ion batteries as the representative of advanced battery products, sales of nearly 9.0 billion. 

According to the Union, the three-year plan, the Alliance will develop advanced dell gk479 battery and its key materials industry technology roadmap, the establishment of the Pearl River Delta region’s most prestigious secondary battery and key materials testing organizations. In the R & D investment, the total investment of more than 10 billion yuan, driven enterprises 40 billion of new investment, the Union business to double sales to grow to 20 billion yuan. 

Deep 2 ~ 3 years to urge the generated 

A number of high-end cell companies 

Cai Yan at the inaugural ceremony, said that the Pearl River Delta is currently in the advanced dell hd438 battery,dell kd186 battery production and export accounted for more than half of the country, and brings together a number of internationally renowned manufacturers of batteries and materials, is the development of China’s advanced battery industry weathervane. 

Shenzhen Bureau of Science and Technology Information Package Shi-feng, deputy director, said the introduction, Shenzhen specially formulated for the next period of time the dell y9943 battery,dell fk890 battery industry development plan is to focus on developing high-end batteries, an advanced battery industry chain and materials, by 2 ~ 3 years efforts to form a 5 to 10 of about 1 billion yuan with annual sales of large-scale high-end battery business, of which two with annual sales of more than 5 billion yuan.

As early as August, there have been media reports: BYD did not intend to shut the door and its own development, but hope to open their counterparts in more core technology platform – iron battery, because BYD find new energy sources car really moving towards market-oriented, rely on one or two leading technology companies is simply impossible.

BYD Auto Sales Vice President Wang are in an interview with reporters, said that the media was “misunderstanding,” BYD-iron battery technology is used for nearly six years of time invested several billions of dollars of produced by crystallization, we have to respect this technology. 

He said that we in the cell area is a global supplier of excellent, if domestic and foreign auto companies are willing to purchase our iron batteries, we will not because we have the car plant closed iron battery supply, the supply of iron battery level, it is open. 

And Volkswagen, SAIC supply agreements 

In April of this year, Volkswagen Group chairman Winterkorn stay in Shanghai, told us when he explicitly stated, the public willing to work with BYD electric sony pcga-bp1n battery,sony pcga-bp2nx battery vehicle areas. Subsequently, BYD CEO Wang Chuanfu has been flown to the general public the headquarters in Germany, and the general public high-level “supply” of negotiation, and reached a supply agreement. 

This means that the future Volkswagen will produce electric vehicles may be assembled from China BYD iron battery. 

In August, BYD-iron battery supply in the domestic front began to “warm-up.” BYD has a large domestic auto companies to reach an agreement, the enterprise will be used for supporting the procurement BYD’s hybrid and pure electric vehicles like the lithium battery pack, which is the first time in the domestic supply of BYD Li-ion battery pack . Because of “confidentiality agreement”, although the BYD did not reveal specific information about this enterprise, but according to NetEase automotive knowledge, and BYD-iron sony pcga-bp2ny battery,sony pcga-bp2r battery supply agreement reached by the enterprise is SAIC. 

BYD-iron battery will be the income of a deadly weapon? 

Over the years, BYD-iron battery, or harvest the “results.” First self-developed F3DM equipped with dual-mode electric vehicles, and has begun to gradually try to commercialization, industrialization. Furthermore, BYD-iron battery at home and abroad this year, some large auto companies reached a supply agreement. Insiders believe that the supply of iron batteries BYD profit growth will be another “means for misappropriating” approach, and that this profit is considerable, as was the supply of mobile phone batteries mobile phone manufacturers like. 

Wang shared the view that iron sony pcga-bp2s battery,sony pcga-bp2t battery can eventually become a profit jumped BYD point, which depends on the promotion of commercialization of electric cars the future it will become a new business model. First, look at this project can not be allowed to market acceptance, we have a most dedicated promoters, and the most persistent an enterprise, if more and more added to the team, the commercial speed very quickly. 

In the new energy field, shot a lot this year, BYD, which it wants to compete for the world’s pattern of development of new energy vehicles the right to speak about. 
Followed by 60 million acquisition of Hunan Hunan passenger cars, the success of the advantages of the new field of energy extends to the passenger area, to form a car-based, taking into account bus (large passenger vehicles), and micro-cars full of new energy vehicle development system, the 7 the end of BYD with Buffett’s MidAmerican Energy completed the two sides entered into a strategic investment and the sony pcga-bp2v battery,sony pcga-bp71 battery subscription agreement, Sino-US energy subscribed 225 million shares BYD new H shares, the transaction amount of 1.8 billion Hong Kong dollars, now, Buffett shares BYD the formal completion of the transaction. 

Then, a total investment of nearly 50 billion BYD electric vehicle battery production base in Huizhou in Guangdong completed, this base will assume the core technology BYD electric vehicle – iron battery production tasks, which means that BYD has been on the mass production of electric cars are well-prepared. 

In the sony vgp-bpl2 battery,sony vgp-bpl5a battery field, BYD ahead of peers with the technology and resources; but this advantage began to “iron cell” in the form of an extension to its automotive fields.

We are Japan’s Toyota, Sanyo, Matsushita, NEC, Sharp and other power battery related businesses conducted an investigation and found that pairs of vehicle battery power investment has become one of the hot investment in Japan. Japan’s new national energy strategy, promoted the development of power batteries in Japan.

This Japanese companies increase their investment in power batteries and integration efforts. Sanyo and Panasonic and other leading companies to increase investment, NEC, and Yuasa, and other enterprises have joined. Panasonic even offer to buy Sanyo Electric, mostly fancy Sanyo’s energy business. Sanyo is currently the world’s largest rechargeable acer zatravelmate 290 battery maker, is also the world’s seventh-largest solar cell manufacturer, the acquisition will strengthen Panasonic’s leadership in the field of power battery dominance. The Toyota is most of the world’s leading commercial vehicle manufacturers new energy plan as early as 2010, annual production of hybrids to 1 million units, providing the battery from the company’s ongoing expansion PEVE transformation, is also being developed PHEV and FCEV.

Lithium-ion power batteries and nickel-hydrogen batteries will be common prosperity. Panasonic and Sanyo are all that the lithium-ion battery can not be replaced in 2 ~ 3 years, nickel-hydrogen acer zatravelmate 3000 battery, mainly due to cheaper nickel-hydrogen battery safety, has reached large-scale production. Lithium batteries also need to continue to research topics, such as security, so take time commercial.
We believe that the power battery industry in China has a comparative advantage should be chosen development path. In the technical line of choice, it is necessary to attach importance to technological advances, but also consider the commercial success rate. In the Ni-MH battery field, our technology and resources are an advantage, China’s performance of the world’s leading nickel hydroxide, rare-earth rich in natural resources, has unique advantages in resources, therefore, the development of nickel-hydrogen battery is the country’s most realistic option. Lithium-ion acer zatravelmate 4010 battery materials in China at the international level to track the research and development stage, many of the core material is in research into, such as cathode materials and electrolyte, etc., only China can truly master the production of these raw materials and manufacturing processes, possible large-scale promotion.

In the investment advice, we recommend the area of nickel-hydrogen batteries Keli far (600,478, stock bar), and the torch high-tech (600,872, stock bar), while China Baoan (000009, stock bar), and Jiangsu Guotai (002,091, stock bar) is expected to become the field of lithium-ion acer zatravelmate 4050 battery, one of the ultimate beneficiaries.