January 11th afternoon news, Google reached an agreement with the Spanish bank BBVA agency, then Google won the largest business contract in the history.
Google is trying to fight Microsoft enterprise customers. The BBVA is Spain’s second largest bank, it’s approximately 110,000 employees in more than 26 countries. BBVA will use more Google applications, including Gmail, Calendar time management tools, Docs and Sites.
BBVA executives responsible for innovation Carmen Lopez said, the reason they selected Google was that Google’s products have advantages in the price, safety and market experience.
At present, Google traditional online advertising growth is slowing, Google is stepping up competition with Microsoft, it’s hoping to use their own commercial software to replace Microsoft’s Office software. Google’s products via the Internet access, and under the European economic weakness and high unemployment situations, BBVA is urgent to cut costs and increase productivity.
January 4th pm news, the U.S. investment bank Morgan Keegan analyst Tavis McCourt said in a report this week, Apple may release iPhone 5 in this fall.
McCourt expected that iPhone will contribute to nearly 50% revenue on Apple’s next quarterly report. He said: “We expect, on the end of December, iPhone contributed to Apple’s this quarter total revenue was 47.5%, higher than the previous quarter’s 38.8% and 39.1% last year.” At present, as his expected, at the end of December, 2011, this quarter, iPhone shipments of 29 million, higher than the previous estimate of 27 million.
McCourt thought that, iPhone 5 and Apple TV will be the main growth driver in this year. He said: “We expect the iPhone 5 will be available in autumn 2012, which will become Apple’s main revenue and profit growth momentum, while the Apple TV products introduced in this year, it will bring a positive results for Apple in the future.”
December 28th morning, according to media reports, Google started introduce three new TV ads for Google +. Since the impact of Chrome advertising is very extensive, and this helped the global browser take quarter of market share, so Google plans to use the same means to promote their social networking Google +.
Google has released three new TV ads to promote its fledgling social network. Which includes the toy puppet, NBA commentator Bill Walton, Kenny Smith, Steve Kerr, Spero Dedes and Jon Barry. There is a special advertising display the latest Hangouts video group chat services, including children chat with their grandmother, a girl chat with her friends she had engaged, and the blessing for New Year’s Eve and so on.
This series of television advertisements mainly promote the Google + and Hangouts services. Google’s Hangouts services can support 10 people chat together with video, and this is free. This may be the most attractive selling point among Google’s social networking. The TV commercials will help Google to promote the Google +, and get more extensive user base.
